AI tools are a powerful way of making you a more efficient marketer, but like with any new expense, you need more convincing. That’s why we’ll cover some ways AI tools can boost your marketing performance.
Enhance content personalization
Personalization is a powerful way to get your target audience to feel more engaged with your marketing efforts. Given all of the ads and different kinds of marketing noise that the modern person is subject to every day, having touches of personalization can make your marketing efforts stand out from all that noise.
However, even though personalization helps cut through the noise, that doesn’t make it easy. After all, without AI, you need to research the specific person consuming your marketing material manually. Doing that for each audience member is difficult, especially at scale, unless you use AI tools to help.
Specific AI tools can help you by automatically presenting content to your audience from a particular segment. For example, automatically localizing your content based on where the person is from can make it more appealing and relevant to them.
This feature can personalize anything, from emails to even your landing pages. That way, they will be more impactful to the person who receives them.
Of course, you still need to create the template for each segment of your audience for it to work, but at least you’ve reduced your personalization tasks by a lot with AI.
Content moderation and generation
One aspect of marketing that has benefited and changed the most from AI tools would be content marketing.
Given that content continues to be a powerful tool to get eyes on your business or brand, it makes sense that marketers always take the time to have a content marketing strategy in place. However, creating quality content takes a lot of time and effort. Luckily, AI tools can help reduce the workload of a content marketer.
To speed up your content generation efforts, you can use marketing copy generators for marketing copy that you need in bulk. For example, it can be helpful for meta descriptions and titles or product descriptions. If you have tons of products and web pages, AI tools can help create bulk copies for you as you need them.
You can also use AI tools to create blog content for your website. You only need to develop smarter prompts to produce higher-quality results and content. It would help if you still had a human touch to ensure your content applies to your audience.
By using AI tools for your usual content tasks, you can focus on content strategy work instead.
Enhance data analysis
Regarding strategy work, AI tools can also help enhance your marketing data analysis needs.
Some tools have AI features that make pulling reports on specific analytics around your marketing campaigns easier. Not only can AI make it easier to sift through the data, but it can also help with analysis and snapshots of how your marketing campaigns are doing. It can automatically flag your campaigns’ good and bad performances.
Aside from internal data reports to inform your future marketing campaigns, you can also use AI for preliminary research.
For example, you can use AI to help you search the internet and find relevant information about your target audience. You can utilize that information to craft better personas and relevant audience-targeting efforts for your marketing campaigns.
Optimize workflow efficiency
In general, AI tools are there to help you be more efficient with your work. You can use AI tools to speed up different tasks for marketing needs. For example, you can bulk-send your email marketing campaigns to different audience segments with the correct personalization and messaging tangent.
You can also use it to automate your audience engagement efforts through the help of things like chatbots. Your website chatbots can help answer your target audience’s questions without leaving the landing page. Your chatbot can even help qualify a lead and determine whether you can hand off the prospect to your sales team.
AI can also help with smoothening out specific bottlenecks. Depending on your project management tool, it can come with automated warnings for unassigned tasks or have passed the deadline. That way, you can focus on them.
These things help create a more streamlined work process for your marketing teams.
Enhance customer engagement with chatbots.
One of the earliest ways businesses have adopted language learning models that we now call AI into their business processes is through chatbots.
You can get a chatbot for your social media accounts, landing pages, and so on to help with a variety of marketing tasks, such as:
- Customer service support
- Lead nurturing
- Product recommendations
- Shopping assistant
There are more tasks where chatbots can be helpful. However, if you’re going to use chatbots, know that there are different kinds.
Some chatbots can naturally learn from previous customer interactions to adapt their responses to future conversations. On the other hand, other chatbots have a set of predetermined questions and answers that they respond to, which you should pre-program.
Automate marketing processes
Any repetitive tasks that come with your marketing campaigns can be automated if you use AI tools. For example, scheduling your posts on social media platforms will be faster and easier with the help of AI scheduling tools. That way, you can consistently post during the correct times and on suitable days.
You can then prepare posts in advance based on what your marketing campaigns are about.
This example is just one of the many ways you can automate specific marketing processes with AI. If you want to know other parts of your marketing tasks that you can automate, consider which things you do are repetitive, and you can find an AI tool that can automate that.
Create targeted ads
Different AI tools focus on other aspects that contribute to better ad performance.
You can find an AI platform that will make it easier to strategize your ad campaigns before you spend any money on them. It can provide predictive analytics to let you know how likely success is based on your presets and target audience.
These AI platforms can avoid costly ad campaigns that do not achieve the desired results.
Conclusion
AI tools can help your marketing team automate repetitive tasks, streamline work processes, and improve performance. Since AI tools provide these many benefits, you should immediately consider adding some to your marketing toolkit so that you can keep pace with every other marketing team around you.
