Imagine a situation:
“You have done an in-depth analysis, tech audit, conversion funnel review and market analysis, you got some really nasty recommendations.”
Some of those recommendations are like,
“You have to redesign your entire website architecture,” or
“Migrate your entire websites together,” or you may also get recommendation like
“Since you are not providing any value with your business model, you might want to redesign your business model to give some value to your customer.”
What’s the bottom line:
“All these scenarios can fit your case if you haven’t planned any SEO strategy when you build your business website.”
When it comes to the online presence of your business, SEO must be an integral part of your marketing mix.
This post aims to feature SEO tips that you must consider before creating your business website. The field of interest here are these three,
Widening Your Strategic Areas
Technical Fields To Consider
Design Areas To discuss
How To Widen Your Strategic Areas?
How Are You Communicating Your Mission Statement?
Once you identify your value proposition, it is time to work on how you will communicate it online.
Are your keywords describing your customer’s problems or offering any solutions to them? There is a possibility that your value proposition will not have as many searches you want, you need to be brand conscious with solving your customer’s problems as well.
In order to cater that, you need to opt for long-tail keywords which the wider perspective of your customer’s needs.
Here’s the deal:
“In order to better define your mission statement, make use of long-tail keyword which must make sense for your customers rather than justifying your value proposition.”
You Must Understand Your Customer Segment.
People who get success in online business do two things very well,
“First, they identify the accurate SEO techniques that are going to work for their business.
Second, they drive those techniques with their 100 percent efforts and resources.”
However, you probably are wondering,
“How would I find the exact technique which can help me find my customer’s segment?”
Here’s the bummer,
“You need to consider these questions before you go for any research in order to identify your audience.”
- How big your market is? Is it growing or shrinking?
- How will you know which one is your target? Identify their motivations, needs, demographics, and roles.
- How they behave offline and online? Beyond the website, how you can be in touch with them?
This will help you to build a better sitemap with defined objectives. This process must be followed before you started creating your website. You might be wondering what if I already created a website? Well, don’t worry, if that is the case, still you can do that and implement all the outputs in your website redesign.
How Do You Identify Your Competitors?
Knowing what you are up against is a plus when it comes to online business. This will guide you in constructing your site design, architecture, and user experience. You need to identify three type of competitors for your business website.
- Your Business Competitors: These are those, who are solving the exact problem you target to solve for your customers.
- Your Search Competitors: These are those who rank in the search engine for your products and services as well.
- Cross-Industry Competitors: These are those folks, who solve your customer’s problem indirectly.
Once you identify these competitors of yours, you need to make a list of your competitors and analyze where they stand.
But here’s the kicker:
You need to answer these questions before you come up with any final analysis of your competitors,
- How they perform in the market and what is their size?
- How they differentiate themselves from their competition?
- Do they have a strong brand?
- How visually attractive their link profile is?
- Do they have any unique quality in their sitemap?
Make use of different tips and tools to analyze your competitor’s links and their targeted keywords. This will give you a rudimentary analysis of your keyword research as well.
Avoid Any Unnecessary Future Redesign of Your Website.
HTTPS Is Always More Secure
This is an obvious choice:
HTTPS is always considered as more secure than that of HTTP. According to Brian dean’s “Google’s 200 Ranking Factors: The Complete List” having HTTPS is one of the ranking factors of Google that can give a boost to your website in SERPs. So, make use of HTTPS thoroughly on your website.
Want to know the best part?
According to Maryna Samokhina in Moz, “The rule of thumb is that if you ever plan on accepting payments on your site, you need HTTPS on those pages at a minimum.”
So, you can make use of HTTPS at least on your payment pages at least to keep your visitor’s security intact and assure them for safer browsing through your website.
Make Use Of Canonical URLs On Your Website
Canonical is a very interesting phenomenon when we consider website’s SEO technical aspects. Duplicate content is always a poison for your website’s SEO. You need to make sure that your web site’s codes are in canonical order. Canonical means, words with some resemblance to the keywords.
Now stay with me:
Your website’s URL is the unique identifier. You need to remind this to your developer that every piece of content can only be accessed by one URL. If any of the two URL coincide then things will be really bad for your website and its SEO rankings. The best way to solve this issue is you can simply make a basic structure of your URL as www.yoursite.com/article_title
This way every article or page of your website will resemble by a unique URL.
Some Of The Web Design Tips To Empower Your Website’s SEO
Make Sure You Have A Simple Site Architecture and Powerful Internal Linking
Make Sure To Follow Content-First Design
Always Make Your Website Design Mobile Responsive
Keep A Simple Structured Data For Your Website
Concluding Remarks
Now:
You must have understood that planning a website is never too easy, however, it is never too difficult as well. So, make sure that you follow these tips and avoid the hectic and brain-boggling website redesign.
I do hope you get what you are looking for. In addition to that, if you think I missed something, below is a comment box. Let me know and I will get back to you. Adiós!!!
