If you’re investing in content marketing for your business, you must learn the art of writing evergreen content. It’s a staple piece of content that should always be in your content inventory as a business.
What is Evergreen Content?
When engaging in content marketing, hopping on the next trend can get a lot of eyes on your content. However, that’s not a sustainable type of content to make. That’s why many innovative content strategies involve creating and revising evergreen content.
If you don’t know what it is, evergreen content is a type of content that remains relevant and valuable over an extended period. Unlike time-sensitive or trending topics, evergreen content stands the test of time and continues to attract traffic and engagement long after you’ve published them.
Creating evergreen content helps you establish your authority and expertise in a particular subject matter. By publishing high-quality content, timeless content, you position yourself as a reliable source of information in your industry.
Secondly, evergreen content has long-term SEO benefits. Search engines prioritize valuable and relevant content, and by consistently producing evergreen pieces, you increase your chances of ranking higher in search engine results pages (SERPs). This investment can lead to steady organic traffic to your website.
Furthermore, evergreen content provides lasting value to your audience. It addresses your audience’s pain points, answers their questions, and offers solutions that remain applicable repeatedly. By giving this lasting value, you build trust with your audience and encourage repeat visits to your website.
These reasons alone are essential enough that investing in evergreen content is something that you should often do.
How to Write an Evergreen Content?
If you want to start creating these types of content more, here are a few tips you can apply to your efforts.
1. Identify Timeless Topics
The first step to writing evergreen content is to identify the timeless topics your customers usually consume. A good understanding of your customers can help with your brainstorming.
A powerful tool for generating potential topics for evergreen content in your niche would be the ChatGPT PLUS program. Instead of relying on it entirely for making your content, you can instead use it to help power up your brainstorming, especially if you don’t have a large enough content marketing team in your business.
2. Conduct Thorough Research
As with anything, thorough research is crucial once you start writing this evergreen content. It would be best if you also had a thorough investigation to ensure that your content is accurate even after a few years have passed.
If you have different sources that you cite in your content, then make sure to check them year after year. Always add that task to your yearly content calendar to check the content and ensure it’s up-to-date. It can also be a chance to occasionally add new content to freshen up your evergreen content.
3. Craft Compelling Titles
A compelling title becomes even more crucial when it comes to evergreen content, which you write to provide long-term value. It serves as a hook that draws readers in and convinces them that your content is worth their time.
A compelling title should be concise, clear, and intriguing. It should give readers a glimpse into what they can expect from your content while leaving enough curiosity to encourage them to read further. By crafting an enticing title, you can increase the likelihood of attracting organic traffic, improving search engine rankings, and ultimately driving more conversions.
4. Focus on Fundamental Concepts
You may feel compelled to add different topics to your content. However, it’s best to focus on fundamental concepts. By centering your writing around basic concepts, you ensure that your content stands the test of time and continues to provide value to your audience for years.
One of the primary reasons for emphasizing fundamental concepts is their inherent stability. These concepts form the foundation of a subject or topic and are unlikely to change significantly over time.
Understanding and incorporating these core principles into your evergreen content establishes a solid base that will remain relevant even as trends come and go.
5. Update and Refresh Content
As mentioned earlier, you must conduct thorough research to ensure your content is relevant to your target customers, but it doesn’t stop there.
Adding this yearly task of updating your evergreen content to update and refresh them and ensuring that the content still uses suitable sources is crucial. The last thing you want is a pillar page on your website to espouse outdated ideas and practices.
6. Use Timeless Examples and Analogies
Speaking of updating and refreshing your evergreen content, one of the things you need to be mindful of would be the analogies and examples that you give.
These little analogies and examples that add spice and creativity to your content might not be relevant to your newer readers. They can even be tasteless or confusing over time without you knowing. That’s why you want to check that your examples and analogies are as timeless as possible.
7. Optimize for SEO and Discoverability
You want your evergreen content to be as discoverable as possible, as these usually contain the most foundational knowledge that will always be useful to your target audience. That’s why you shouldn’t forget to optimize for SEO.
Since you provide foundational knowledge in your niche, the target keywords will likely be highly competitive unless you’re in a unique place. However, adding some less popular long-tail keywords can significantly help your SEO efforts.
8. Promote and Repurpose Evergreen Content
Every time you refresh your evergreen content, it’s a good idea to promote it. You can use the content topics covered in your evergreen content repeatedly, which is why it’s a great source of content ideas for not just your website but other mediums as well.
You can repurpose evergreen content with gamification techniques to create evergreen gamified campaigns that can help your older content feel new.
9. Build Relationships and Collaborate
Another way to promote your content is by looking for opportunities to begin pulling content and reading blogs that are respected in your niche and suggesting guest posting.
You can create subtopics related to your website and then link back to your evergreen content pillars through them. Not only will you get more links back to you, but you also build solid relationships and collaborate with others in your niche.
Conclusion
Evergreen content ensures that you always have content that serves your audience no matter when they discover it. Therefore, if you’re planning on developing and enacting any content strategy, then make sure you create evergreen content for your business.
