The fashion industry is an ever-evolving and growing part of our lives. The fashion world has always been one that is not only seen in the streets or on billboards but also online through websites and social media. Websites such as Instagram and Tumblr all help play a role in helping us get inspired by what others are wearing to get ideas for ourselves. But do we realize how design affects us while scrolling through our phones? Most people are unaware of the importance or influence of one design element on their website, which is Graphic Designing. Every company, small scale or large, needs to have great SEO interior designers to stand out from the competition and gain a more customer base.
One company that helps create inspirational websites for other companies is Designious; they offer branding, graphic designing, web development, print designing, and more to their clients. With this agency at work, it has become apparent that there’s no denying the influence of graphic design on fashion websites.
Fashion websites are designed according to the latest trends to keep their customers engaged. Along with that, they often use graphics in their website designs to increase sales. So, how exactly does graphic designing influences fashion websites? Let’s find out about this!
Attracting Visitors
First and foremost, graphics help to attract visitors to your fashion website to increase sales. With innovative ideas and designs, you can win over the attention of your target audience by connecting with them emotionally through well-designed images and videos. It will pave the way for conversions (whether signups or sales), which means more money in your hands. One example of a fashion brand successfully using attractive images is Lazada Philippines. Lazada is one of the biggest e-commerce websites selling fashion and lifestyle products in the Philippines.
Lead Capture
Graphic designing is a great tool for lead generation for all kinds of businesses, including fashion websites. Graphics such as subscribe bars and call to action buttons can bring new leads to your website, which can be converted into sales with appropriate follow-up campaigns. One good example of successful lead capture graphics on a fashion website is that of Asos.
A picture speaks a thousand words, and this is true for fashion websites too! When you add infographics and videos like tutorials and tips over images, people get engaged more and share it with others, which brings more visitors to your website. An excellent example of a fashion brand that is very innovative with the use of graphics is Inspiralized.
Social Sharing & Traffic Generation
People also share beautiful images on social media websites, giving you more social traffic to your website. Their creative content has attracted many Pinterest users who pin their graphics for others to see.
Encouraging Visitors To Stay Longer On Your Website
Well-designed graphics on your fashion website can help encourage visitors to stay longer on your site, thus increasing sales from each visitor. You can add background music while playing videos or have other interactive elements like animated banners at the bottom of your page, which can further keep visitors engaged with your website. Since most fashion websites are image-centric, graphics play an essential role in engaging visitors.
Encouraging Visitors To Spend More Time On Your Website
Graphics is one of the most powerful tools to encourage visitors to stay longer on your fashion website since they help in increasing sales and conversions by drawing attention towards it. You can use video backgrounds or advertising banners to enhance the business metrics to drive more traffic and drive higher conversion rates! One good example of a fashion brand that uses graphic elements effectively is Delias.
Making The Fashion Websites Customized & Interactive
Graphic designing takes a website to a whole new level by making it more interactive and customized. You can use images in your custom backgrounds, make scrolling images, animated characters for image galleries, and more, transforming your fashion website from plain vanilla to a richer user experience. One great example of a personalized fashion website is that of FashionTV Network.
Wrapping Up!
These are how graphic designing helps fashion websites succeed in getting higher conversions and sales through their creative content strategies. The above-given examples should give you an idea regarding how exactly graphics influence fashion websites!
